CIPE - Brand identity development for signature perfume
A brand positioned inspired by Graphic Designer Cipe Pineles. It tells a story of Cipe Pineles's perseverance in the industry her positivity throughout her journey and her confidence in her work.
Brand identity, packaging, environmental graphic design, merchandising & UI/UX
The keywords developed for Cipe helped influence the visual language of the identity. Cipe was faced with various challenges throughout her career and it was not a straight shot for her to end up where she deserved, she had to persevere to succeed. This informed the design of the wavy lines which represent the deviations and ups and down that she was faced with on her journey.
Although she was faced with negativity Cipe always remained positive and just kept pushing. This informed the vibrant yellow which is symbolic of that positivity and pushes forward creating contrast with the dark gray which is the secondary color of the brand.
Confidence is about knowing what you've got and this idea inspired the workmark. The mark is simple with subtle refinements and no extra stuff it doesn't need to over compensate.